Robert (British) was heading up his own interior design company, Nube Design, creating luxury houses for Chinese celebrities along with his own retail furniture shop selling his own designs.
Morten (Danish) had been involved with designer furniture sales in China, before relocating to Copenhagen in 2000, and then Berlin in 2001 to complete an Executive MBA. It was from here that he started to promote sales of stainless steel production capabilities to European companies. Eventually this business outgrew the interior design business and became the main focus for NUBE.
When furniture brands started to ask for more than just stainless steel products, NUBE ventured into steel tube production and chrome plating, then form-pressed wooden seats, die-cast aluminum, plastic injection, and most-recently, upholstery services.